How to Design Maternity Clothes for an Online Clothing Store

Starting an online business presents the same challenges as a brick-and-mortar retail shop. Designing specifically geared collections such as maternity wear will also require marketing to maternity driven retail apparel websites and retail shops. Maternity wear has key factors during the design process such as comfort as well as producing designs that will accommodate the mom-to-be as her shape changes. By choosing the maternity category such as weekend wear, evening, work or athletic attire, this will narrow down the silhouette design process and will also impact fabric and trim inventory levels.
Start and design your own maternity online store.

Designing the Collection

  1. Choose the silhouettes within your category by selecting from tops, bottoms or dresses. The maternity silhouette changes as the pregnancy advances. For example, an empire, A-line swing top will need sufficient fabric for the new mom to grow into. By adding shirring, which is gathered fabric, at the empire yoke, the swing will have sufficient fabric to spread giving more room. Bottom sketches will need an expandable front panel.
  2. Draw a rough maternity croquis, which is a body outline template, for your rough sketches by drawing a shaped round contour at the waist. Increase the bust line, upper arm, hips and thighs by shaping these areas in proportion to your waist. Opt to draw in your sketchpad or on drawing paper.
  3. Make several copies of the maternity croquis template. Although this step is optional, by making copies of the same body shape, you will be able to draft your sketches over the template.
  4. Sketch related separates, a term referring to garments that coordinate with several pieces, for your maternity category. For example, sketch a printed silhouette top that has fabric and colors that coordinate with a pant as well as a short or skirt.
  5. Choose complementary fabric, print, pattern and color palettes for the related separates. This process will reduce your fabric inventory levels. Use any leftover fabric and printed patterns to develop complementary accessories such as headbands and scarves or the mom-to-be.
  6. Color in your sketches with markers or watercolor pens. Color in any patterns such as florals, stripes and paisleys with the watercolor pens and use your markers for solids and textures.
  7. Make samples of your sketched silhouettes, referred to as first prototype samples. It is beneficial to have maternity dress forms to fit the samples before hiring fit models. The first prototypes generally consist of fabric that resembles the fabric swatches. Create a second set of samples in the fabrics selected for the collection.

Preparing the Online Designs

  1. Hire pregnancy models for your maternity wear online shop. Although advertisers often use padding, this will give you the opportunity to make construction changes before the factory production.
  2. Photograph the models in appealing settings, translating your maternity wear collection in a sexy and beautiful manner. This will increase the possibility of new mom’s visiting your online shop more frequently and turning potential buyers into increased sales.
  3. Offer complementary giveaways or contests on your website such as a one-of-a-kind diaper bag or pregnancy guidebook. You can also opt to post maternity and children related articles.
  4. Add a maternity blog to your website discussing new products and fabrics for upcoming styles as well as share tips and projects geared toward the mother-to-be.

activate Windows 7 key windows7 product key sale buy Windows 7 Ulitmate key sale cheap win7 key buy windows7 pro key cheap windows8 product key cheap windows 8 Key activate windows8 key sale cheap win8.1 key sale windows8.1 Key Office 2010 key sale Office 2010 product key sale cheap office product key cheap Windows sever key sale Windows office 2013 key office 2013 Product key sale office 2013 activation key Windows 10 key sale Windows 10 RTM Key cheap Windows 10 64bit pro Key

activate Windows 7 key windows7 product key sale buy Windows 7 Ulitmate key sale cheap win7 key buy windows7 pro key cheap windows8 product key cheap windows 8 Key activate windows8 key sale cheap win8.1 key sale windows8.1 Key Office 2010 key sale Office 2010 product key sale cheap office product key cheap Windows sever key sale Windows office 2013 key office 2013 Product key sale office 2013 activation key Windows 10 key sale Windows 10 RTM Key cheap Windows 10 64bit pro Key